Gold is a commodity categorized under precious metals and is the most popular investment among the other precious metals. Investors generally put their money to buy gold or gold bonds to diversify risk. Like any other market, the gold market is subject to volatility, and the price of the precious metal is driven by supply and demand. The article sheds light on the benefits of investing in gold and the companies that deal with gold.

Overview
This precious metal is a unique asset: it is scarce but highly liquid. What’s more! This luxury good is also an investment, and it does not carry counterparty risk. It can be used to diversify investment portfolios and reduce losses during market stress. It serves as a shield in times of inflation and currency risk. There are many ways to invest in gold, including gold Bullion, gold futures, and exchange-traded funds that track gold and mining stocks. Plus, some firms take care of mining stocks.

Apart from the traditional way of investing in gold in the form of jewelry, coins, and bars, there are other ways of investing in this metal.

Benefits of investing in gold

• Liquidity
  One of the most important aspects of investing in gold is liquidity. That means the owner can convert it into cash anytime, anywhere. Gold is an accepted commodity in return for cash.
• Good returns
  The precious meral holds its value over a period. If the prices of gold do fall, the underlying value of this metal doesn’t change much. This means that the prices of gold are quite stable and do not dip by a considerable margin even during any crisis. In fact, when the financial market is in crisis, most people prefer investing in gold, making the prices soar again.
• Durable
  This commodity doesn’t get worn out with time or with use, which is why many prefer gold jewelry over diamonds for daily use. Plus, diamonds have no resale value.
• It can be passed on to following generations
  Passing on gold jewelry to the next generation has been a tradition in many countries. This is an excellent option for those who want to save money in gold and safeguard this for future needs. Gold is easy to maintain and does not lose its sheen. Plus, the market value remains the same irrespective of its age.

Companies that invest in gold

• Goldco
  Goldco, founded in 2006, is located in Woodland Hills, California, and is deemed one of the top companies that invest in this commodity. The company focuses on helping its customers set up Gold IRAs to save money in this nontraditional fashion. Goldco representatives also suggest investment strategies and help users build their financial portfolios.

• Augusta Precious Metals
  The BBB accredited company, founded in 2012, is an industry leader in the precious metal space. It specializes in gold IRAs. The company is transparent and keeps its customers informed about various business-related decisions. They also help their clients assess the full scope of their investments. Augusta Precious Metals also gives its new clients 10% back in silver coins.

• Patriot Gold Group
  Patriot Gold Group, located in Los Angeles, is renowned for its competitive pricing and impressive consumer ratings. It thrives on investor-direct pricing, and the new clients receive up to $2,500 in the form of free coins. This dealer-direct company wins over its rivals in terms of competitive pricing, as it eliminates many fees that are levied while investing in gold, silver, platinum, and palladium bullion or coin.