Using a product, reviewing it, and sharing your experience with the rest of the world has become extremely simple. Every company understands that knowing customers’ perspectives is of utmost importance; what they say, think, write, and discuss in interviews and focus groups significantly impact the sales of their products. To streamline this feedback, customer review management software automates sorting through reviews and suggestions, saving time and helping businesses reach new heights.

Benefits of customer review management software
Here are a few advantages of using such a tool to expand your company’s sales and customer base:

Saves time
This software helps manage all social media accounts of your brand and enables you to save time by handling all labor-intensive tasks. For example, you can collect real-time reviews from multiple sites, send review requests, manage collected customer feedback, monitor reviews, and manage all customer interactions from a single location.
Better brand image
The vast majority of customers conduct online brand research before making a purchase. A brand must have an excellent online reputation and reviews to attract customers. Customer review management software aids in selecting the best website feedback reviews to influence the consumer’s decision to convert, boosting your brand’s credibility and authority.
High SEO ranking
Using search engines to learn about, find, and buy from a brand is common practice to discover well-known brands and websites. Positive feedback can aid your SEO efforts and help you establish a more substantial online presence. A strong and well-managed online reputation is the best way to boost your local SEO, so investing in review management software is helpful.
Better conversion rate
Converting visitors to customers takes a lot of work, and without direct interaction, your company’s online presence must speak for itself. A successful customer feedback mechanism and being accessible to receive public reviews on social media or other review sites will help resolve lower-rated reviews. In addition, a strong physical presence will help promote excellent customer service while increasing conversion rates and sales.

Top options for customer review management software
The best customer review management software should consider a variety of factors. It should include a single management dashboard, multichannel review management, and a review monitoring dashboard. Other expected features are real-time notifications, requests for reviews, analytics and insights, and excellent customer service. Here are a few of the best customer review management software to consider:

Podium
This customer interaction platform uses text messaging to help businesses manage customer interactions and develop an online reputation across various websites. Podium combines customer interactions and online reviews into a single dashboard to simplify review management, monitoring, and management. You can also compare your company’s performance against competitors.
EmbedReviews
Take control of your brand’s online reputation by managing already-posted reviews, gathering new ones, and displaying them on any website. Depending on online reviews, you can design your widgets from scratch or use one of the ready-made templates. Showing star review snippets can aid in SEO and provide higher ranks in search results, increasing traffic, sales, and overall customer satisfaction.
Yext
This cloud-based management tool handles responses, sentiment analysis, review requests, and social media statistics. It allows users to collect and distribute organic customer feedback across websites and local pages. In addition, the platform can boost traffic and engagement by showing star ratings next to organic search results.