CRM software (Customer Relationship Management Software) is an essential tool all organizations should invest in. The purpose of this software is to enhance your customer’s experience, providing a unique and seamless interface for all your interactions with them. The CRM software also enables you to keep track of sales, prioritize opportunities, and enable smooth collaboration between departments. There are numerous CRM software in the market, and listed below are the best ones you can pick.

HubSpot CRM
A 100% free-forever CRM software is brought to you by HubSpot. It is built for the modern world and offers extensive and rather unique services. Intuitive and automatic, in contrast to its somewhat manual competitors, HubSpot takes care of everything in meticulous detail – logging mails, recording calls, and managing data are only some of the services. It is the perfect software, especially for small firms, focusing on their core business, often sales, and outsourcing all mundane activities. What’s more, the software has 97% customer satisfaction rates.

Salesforce CRM
Another excellent customer relations management tool is Salesforce CRM. It is a cloud-based service, saving space on your devices. Retaining data on the same platform increases the speed as well as efficiency of the system. To keep all your data organized and neat, you can divide the cloud space department-wise. It has out-of-the-box functions that are often unique to the client and always benefit you in unexpected ways. All the tools are easy to incorporate, and the time spent learning the Salesforce CRM will prove valuable in the long run.

ActiveCampaign
If you are thinking of incorporating CRM Software in your business, you have to consider ActiveCampaign. With over 130,000 clients in over 120 nations, they give their clients access to over 500 pre-built automation that combines email marketing, marketing automation, and CRMs for powerful segmentation and personalization in social media, messaging, email, and chat. Over 75% of the customers use it for all kinds of software integration. It costs only about $9 each month, with several personalizations available at a single touch. It enables you to reduce the complexity of managing relationships between channels, locations, additional teams, and customer segments, all in the same space. ActiveCampaign is the one platform for data sources, communication channels, and helping businesses scale up customer relationships. You can automate personalized experiences at a single touch, track buyer behavior, preferences, and custom attributes.

Freshworks CRM
Building a next-generation customer engagement platform is possible with Freshworks CRM. It is an AI-powered software that provides a platform to enable salespersons and marketing professionals to get real-time insights from customers at their fingertips. It is a powerful tool for increasing efficiency and productivity among all branches of workers. Powerful campaign analytics enables the sales teams to attract quality leads, nurture customer relations, drive deals, and engage in contextual conversations. In building better partnerships between marketing and sales, it is an efficient tool. Freshworks CRM allows a better understanding of your audience and provides automation in various sectors.

Zoho CRM
Zoho has an outstanding cloud-based CRM. It allows you to manage customer relationships that cater to the needs of various types and sizes of businesses and industries. They extend support to phone, email, social media, and in-person meetings. Besides, the AI-powered sales assistant, Zia, provides advanced interpretations and IT solutions. Zoho CRM’s key features include lead management, workflow automation, advanced analytics, and process management. The software has iOS and Android apps, helping you work on the go. Your sales team can save time on built-in gamification, leading scores, and real-time notifications and focus their attention on sales. The AI predicts and prioritizes leads and deals likely to convert and track the users to find out selling potential. You can seamlessly integrate marketing and sales because Zoho’s top priority is marketing.