With new competitors emerging in the market rapidly, having a 360-degree view of your brand and products and how the public perceives them has become more crucial than ever. And this is where social media monitoring tools and software come in! They can do everything from keeping track of your brand mentions on social media to analyzing your competitors’ public image. Here are our picks for the best social media monitoring tools out there.

Hootsuite
Hootsuite is one of the most popular social media monitoring software. It can be used to monitor every social media platform that is widely used today, such as Facebook, Instagram, YouTube, Twitter, LinkedIn, Pinterest, WhatsApp Business API, and more. The software allows you to spot, track, and analyze trends and sentiment in real-time, helping you make suitable decisions. With Hootsuite in your system, you can quickly respond to online queries, boost positive reactions, share items with your colleagues, and monitor the performance of your posts in a single, user-friendly platform.

Meltwater
Meltwater is a comprehensive social media monitoring, listening, and analytics tool. It has been around for about 20 years and is trusted by well-known and diverse organizations like Google, H&M, Ogilvy, The Economist, and Air France. It can monitor and track not only social media platforms but also online news, print, broadcast, and podcasts, ensuring you have more data to plan your further steps. The tool also allows you to zero in on all keywords related to the topics that matter to your business.

Talkwalker
Talkwalker is a consumer intelligence tool that can be used to track conversations and mentions on social media apps and websites, blogs, forums, and news sites. It’s suitable for a wide range of industries, such as automotive, fashion, finance, travel, healthcare, entertainment, and more. Besides tracking and analyzing texts, this smart tool can recognize images, videos, and speeches. It has been programmed to track more than 40,000 brand logos in images and videos and monitor over 60 million new videos daily. Plus, it is highly customizable and lets you create dashboards to share insights with your colleagues effectively.

Tweetdeck
If you’re only interested in tracking and monitoring your brand and product mentions on Twitter, then Tweetdeck must be your go-to tool. It’s offered by Twitter and looks similar to a popular social media monitoring tool. It’s easy to use and can help you gain insight into your brands and even competitors’ public image. On Tweetdeck, you can manage multiple accounts from a single dashboard and keep watch on a wide range of keywords. Another great thing about Tweetdeck is that it’s totally free for Twitter users.

Keyhole
Keyhole is yet another renowned media monitoring and analytics software. It keeps an eye on real-time conversations to help protect your brand online and develop an impactful social media strategy. The software also measures and analyzes the impact of your digital campaigns from start to finish and uses machine learning to give you an idea about how your campaign will perform in the next few hours or days. Keyhole also produces detailed, easy-to-understand reports instantly from social monitoring and lets you share them with teammates and clients.

Agorapulse
Here’s another all-in-one social monitoring software that you must check out. Agorapulse has nearly every feature you’ll need to supervise your brand’s image on social media and help your business grow. The platform lets you check and respond to all incoming social media messages, comments, and reviews in one place. With Agorapulse, you can optimize your post for each social network and communicate with your team in real-time to schedule, approve, and publish posts.